From the American Family Association:

From its website the company states, “… J. C. Penney Company, Inc. (NYSE: JCP) is re-imagining every aspect of its business in order to reclaim its birthright and become America’s favorite store…” It is well established that James Cash Penney, the founder of the J.C. Penney Company (JCP), was a Christian who lived his life and ran his business by the principles of God’s Word. Sadly, the re-imagining of the present-day J. C. Penney Company indicates a departure from its moorings to God’s Word and Mr. Penney’s leadership by taking sides in the cultural war in celebration of homosexuality.

In JCP’s June catalog, a pro-homosexual ad shows two men on the floor playing and hugging their two children at home. It reads, “First Pals – What makes Dad so cool? He’s the swim coach, tent maker, best friend, bike fixer and hug giver – all rolled into one. Or two. Real-life dads Todd Koch and Cooper Smith with their children Claire and Mason.”

Read more HERE.